The Full Picture
CreatorCommerce isn’t a single feature — it’s infrastructure for building an owned creator-commerce channel. Here’s every capability across the lifecycle, from recruiting a creator to converting their audience.Common Merchant Operations
Use these workflows when a creator already exists in CreatorCommerce and you need to help them get started, test their storefront, or understand what powers the experience.Get a Creator’s Invite or Onboarding Link
- Make sure the creator is assigned to a valid Destination. If the creator is not in a Destination, CreatorCommerce does not treat them as active for storefront and onboarding workflows.
- Open the Collaborations table.
- Click the right side of the creator’s row, or open the creator directly.
- Click to copy the creator’s invite/onboarding link.
- Send the link to the creator. The link signs them in automatically and takes them into the right onboarding or dashboard experience.
Test or View a Creator’s Storefront
- Find the creator’s collab in CreatorCommerce.
- Click the collab’s affiliate link.
- Confirm the affiliate link routes through
/apps/cc-storefront/redirect.
?view=template-name.
If the affiliate platform is not yet sending traffic through the redirect, you can manually preview a creator page with:
/apps/cc-storefront/redirect so tracking, UTMs, Destinations, and SDK personalization work correctly. See Affiliate Link Tracking for redirect requirements.
Understand Where Shoppers Land
CreatorCommerce can render a core creator page at/pages/creator/{{handle}}, but the shopper experience can be any page in your Shopify theme. The CC SDK and default CC sections can reference creator data across the theme, so co-branding is not limited to one page.
The mechanism that decides where affiliate traffic goes is the Destination. A Destination defines the landing spot for each creator/tier and can add template parameters such as ?view=summer-campaign.
Understand Forms
If you do not build any custom forms, creators still have a default onboarding path. You can override onboarding copy, fonts, and imagery in CreatorCommerce settings, then let the default flow take creators through product selection, product reviews or UGC, collection title, and collection description. Use custom forms when you want custom copy, questions backed by custom fields, required or optional field control, or a repeatable dashboard form. Collection forms are the backbone of product curation: they combine a creator’s selected products with collection-level questions, and they can render product forms for per-product notes or reviews. See CC Forms & Dashboard for the full form model.Read Metrics
CreatorCommerce dashboard metrics come from the CC tracking layer and web pixel. The web pixel is enabled by default in settings. Session-driven dashboard data is delayed by 24 hours, so data viewed at 2pm ET reflects the state through 2pm ET the previous day. For real-time reporting, use Shopify reports. See Funnel Analytics and Enable Tracking on Liquid Themes.Set Up Klaviyo or Another Integration
Klaviyo supports two jobs: co-branded customer emails such as cart abandonment and post-purchase flows, and creator lifecycle emails such as onboarding invites, referral milestones, and campaign participation nudges. Add your Klaviyo API key in CreatorCommerce, then email help@creatorcommerce.shop to have the base emails and flows assembled. Invite team@creatorcommerce.shop as a Klaviyo manager when you need CreatorCommerce to help build flows. For any other integration, open the integration card in CreatorCommerce, click Learn more, and follow the integration-specific setup. If you need help, book time with CreatorCommerce or email help@creatorcommerce.shop.Enrollment
Get creators into your program and set them up for success.| Capability | What It Does |
|---|---|
| Affiliate platform sync | Connect recruitment platforms (Social Snowball, Refersion, GRIN, Shopify Collabs, etc.) to auto-enroll approved creators |
| Inbound application pages | Launch branded, high-converting application experiences with waitlists, campaign countdowns, and persona-based perks |
| Tiered onboarding | Route creators into different onboarding flows based on their tier, segment, or campaign |
Partner Integrations
See all supported affiliate platform integrations
Activation
Turn enrolled creators into active, content-producing partners.| Capability | What It Does |
|---|---|
| Portal entry points | Add CreatorCommerce entry points to existing partner tools and portals |
| Customer account access | Enable creators to manage their storefront from Shopify customer accounts |
| Automated email flows | Auto-email new participants with next steps, follow-ups, and onboarding nudges via Klaviyo or other ESPs |
| Content collection | Collect UGC, product reviews, bios, and media directly via forms |
| Custom forms & fields | Collect structured data at collab, drop, and product levels through onboarding, collection, product, and custom forms — all automatically stored in the creator metaobject for storefront rendering |
| AI enrichment | Enrich creator profiles with scraped data, AI processing, and external APIs |
| Asset distribution | Distribute branded assets, share links, and promotional materials to help creators share on social and IRL |
Co-branded Storefronts
The core of CreatorCommerce — dynamic, personalized shopping experiences.| Capability | What It Does |
|---|---|
| Landing pages | Creator-branded landing pages built on Shopify metaobject templates with the creator’s name, photo, bio, and curated products |
| Homepage and PDP alterations | Personalize any page across the Shopify theme when a creator’s audience is browsing — creator quotes on product pages, dynamic banners, custom pricing |
| Content injection | Pull creator content (UGC, notes, media) into any section across the funnel |
| Dynamic discounts | Display creator-specific discounted prices across the entire theme with automatic checkout application |
| Curated drops and bundles | Creator-curated product collections with titles, descriptions, and product-level enhancement notes |
| Custom field display | Surface custom data collected from creators — specialties, credentials, product testimonials, sizing notes — anywhere on the storefront using Liquid templates |
| Multiple template variations | Create different landing page layouts for different campaigns or creator tiers using Shopify’s template system |
| Full-funnel personalization | Extend co-branding from landing page through product pages, cart, checkout, and post-purchase |
Getting Started with Landing Pages
Build your first creator landing page
Full-Funnel Personalization
Extend co-branding across every touchpoint
Co-branded Pop-ups
Capture leads and drive conversions with creator-branded overlays.| Capability | What It Does |
|---|---|
| Namesake-driven opt-ins | Use the creator’s name and endorsement to drive email/SMS sign-ups — “Join Sarah’s list for exclusive access” |
| Gated content and discounts | Gate the creator’s discount or exclusive content behind a lead capture to build your owned audience |
Co-branded Emails
Extend the co-branded experience past the first session.| Capability | What It Does |
|---|---|
| Namesake in emails | Higher open rates by including the creator’s name in subject lines and body copy |
| Cart abandonment | ”You left Sarah’s picks behind” — personalized recovery emails that reference the creator |
| Post-purchase sequences | Welcome series and replenishment reminders branded with the referring creator |
| Product and discount inclusion | Dynamically insert the creator’s curated products and discount code into email templates |
Send Co-branded Emails
Full email co-branding implementation guide
Signature Campaigns
Run time-bound, theme-specific campaigns across your creator network.| Capability | What It Does |
|---|---|
| Campaign-specific forms | Ongoing data collection forms for new campaign participation |
| Dashboard experiences | Creator-facing dashboards to view campaign details, submit content, and track performance |
| Campaign-specific templates | Unique storefront templates per campaign via destinations and the ?view= parameter |
| Email coordination | Trigger campaign-specific email flows across your creator base |
Campaign Ideas
Browse campaign playbooks for holidays, launches, and more
Embedded Commerce
Sell on partner websites without requiring a redirect.| Capability | What It Does |
|---|---|
| Embeddable widgets | Copy-and-paste product embeds for partner blogs, portals, and content sites |
| Collection or full-catalog pairing | Pair embeds with a single product, a curated collection, or the full catalog |
| Attribution preservation | Creator attribution maintained through embedded checkout flows |
Embed Products on Other Sites
Implementation options for embeddable commerce
Tracking and Attribution
Measure the full funnel from click to conversion.| Capability | What It Does |
|---|---|
| Cart-based tracking | CreatorCommerce uses cart attributes for tracking — the most reliable method in the Shopify ecosystem, capturing ~2.5% more orders than cookies and codes alone |
| Step funnel analytics | See performance at every stage: landing → product view → add to cart → checkout → purchase |
| Order and customer tagging | Automatic Shopify tags on orders (CreatorCommerce, cc-creator-id-*, cc-campaign-id-*) and customers for filtering and reporting |
| Affiliate link tracking | Transparent pass-through of tracking parameters — CreatorCommerce appends its own tracking without modifying original affiliate platform parameters |
Funnel Analytics
Understand funnel performance
Order & Customer Tags
Tag reference for Shopify reporting
SEO and GEO Discoverability
Turn creator pages into evergreen traffic sources.| Capability | What It Does |
|---|---|
| Search engine indexing | Creator landing pages rank for partner name + brand searches |
| AI discovery (GEO) | Structured data and content formatting that helps AI assistants surface creator recommendations |
| Local SEO | Practitioner and local partner pages optimized for “near me” and geographic searches |
SEO & GEO Discoverability
Optimize partner pages for search and AI
Getting Started
Pick where you are and start building:New to CC
Build your first co-branded experience
Have Affiliates
Connect your existing affiliates to co-branded funnels
Ready to Scale
Combine partner relationships with paid amplification