Send Co-branded Emails

Create personalized email flows that maintain partner context—from cart abandonment to post-purchase sequences.

Why Co-branded Emails Matter

When a customer comes through a partner’s funnel, every touchpoint should reinforce that relationship. Generic emails break the spell.

Co-branded emails:

• Maintain partner context throughout the journey
• Increase open rates with personalization
• Drive higher click-through with relevance
• Build trust through consistency
• Encourage repeat purchases through partner relationship

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Email Types to Co-brand

Transactional Emails

Order Confirmation

“Thanks for shopping with [Partner]!”

Shipping Updates

“[Partner]‘s picks are on the way!”

Delivery Confirmation

“Your order from [Partner] has arrived”

Review Request

“How did you like [Partner]‘s recommendations?”

Marketing Emails

Cart Abandonment

“You left [Partner]‘s picks behind”

Browse Abandonment

“[Partner] thought you’d like these”

Replenishment

“Time to restock [Partner]‘s favorites”

Win-back

“[Partner] has new recommendations for you”

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Setting Up Co-branded Flows

Data Requirements

To personalize emails with partner context, you need:

Data Point	Source	Use
Partner name	Cart attributes	Email copy personalization
Partner photo	Metaobject	Visual personalization
Discount code	Cart attributes	Continued discount access
Partner handle	Cart attributes	Link back to storefront

Passing Partner Data

Flow Templates

Use Shopify Flow templates to send events into Klaviyo:

• CC // Log a customer abandoned cart Klaviyo event
• CC // Log a custom post-purchase Klaviyo event
• CC // Log a customer marketing opt-in Klaviyo event

Event Properties

In each Klaviyo Track an Event action, map:

Event Properties: {{getMetaobjectEntry.data}}

Customer Properties

Include creator/collab context in Customer Properties, for example:

cc-creator-first-name
cc-creator-profile-picture
cc-creator-shop-handle
cc-collab-discount-code

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Klaviyo Implementation

Flow Setup

1. Use CreatorCommerce B2C event names as Klaviyo triggers

   Build flows from:

   • Creator Checkout Abandoned
   • Creator Attributed Order
   • Marketing Opt In From Creator
2. Add Conditional Split

   Split based on whether partner context exists:

   IF person|lookup:"cc-creator-shop-handle" IS SET
   → Partner branch (co-branded emails)
   ELSE
   → Standard branch (regular emails)
   
3. Create Partner Email Variant

   Design email with partner personalization (see below).

4. Test with Partner Traffic

   Send test orders through partner funnels to verify personalization.

Email Template Structure

<!-- Partner header section -->
{% if person|lookup:"cc-creator-first-name" %}
<div class="partner-header">
  <img src="{{ person|lookup:"cc-creator-profile-picture" }}" alt="{{ person|lookup:"cc-creator-first-name" }}" />
  <p>Recommended by {{ person|lookup:"cc-creator-first-name" }}</p>
</div>
{% endif %}

<!-- Email content -->
<h1>Your cart is waiting!</h1>
<p>The items {{ person|lookup:"cc-creator-first-name" }} picked for you are still available.</p>

<!-- Discount reminder -->
{% if person|lookup:"cc-collab-discount-code" %}
<div class="discount-box">
  <p>Use code <strong>{{ person|lookup:"cc-collab-discount-code" }}</strong> for your discount!</p>
</div>
{% endif %}

<!-- CTA back to partner page -->
<a href="https://yourstore.com/pages/creators/{{ person|lookup:"cc-creator-shop-handle" }}">
  Return to {{ person|lookup:"cc-creator-first-name" }}'s Page
</a>

Klaviyo Variable Syntax

• Profile properties: {{ person|lookup:"field-name" }}
• Event properties: {{ event.property_name }}
• Nested event properties: {{ event.property.nested_variable }}

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Must-Have Co-branded Flows

Cart Abandonment (Critical)

Email 1: Reminder (1-2 hours)

Subject: You left [Partner]‘s picks in your cart

Content:

• Partner photo + name
• Cart contents
• Discount code reminder
• Direct link back to cart

Tone: Helpful, not pushy

Email 2: Value Add (24 hours)

Subject: [Partner] wanted you to know this

Content:

• Partner testimonial about product
• Social proof (reviews, UGC)
• Benefits reminder
• Discount still valid

Tone: Add value, build trust

Email 3: Urgency (48 hours)

Subject: Last chance for [Partner]‘s discount

Content:

• Urgency messaging
• Final discount reminder
• Clear CTA

Tone: Urgent but not desperate

Post-Purchase (Critical)

Order Confirmation

Subject: Thanks for shopping with [Partner]! 🎉

Content:

• Partner photo + thank you message
• Order details
• “You saved $X with [Partner]‘s code”
• Social share prompt
• Next steps / what to expect

Shipping Notification

Subject: [Partner]‘s picks are on the way!

Content:

• Partner name mention
• Tracking info
• Delivery expectations
• Usage tips from partner (optional)

Review Request (7-14 days)

Subject: How did you like [Partner]‘s recommendations?

Content:

• Partner connection reminder
• Review request with product link
• UGC submission prompt
• Incentive for next purchase

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Subject Line Personalization

Cart Abandonment

• “You left [Partner]‘s picks behind”
• “[Partner] saved these for you”
• “Still thinking about [Partner]‘s recommendations?”
• “Don’t forget your [Partner] discount!”

Post-Purchase

• “Thanks for shopping with [Partner]! 🎉”
• “[Partner]‘s picks are on the way!”
• “How are you loving [Partner]‘s recommendations?”
• “[Partner] has new picks for you”

Win-back

• “[Partner] missed you!”
• “New recommendations from [Partner]”
• “[Partner]‘s latest favorites”
• “Come back to [Partner]‘s page”

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Design Best Practices

Partner Visibility

Consistency

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Testing Your Flows

Test Scenarios

Scenario	What to Verify
Partner traffic → cart abandon	Partner context appears
Partner traffic → purchase	Order confirmation personalized
Non-partner traffic	Falls back to standard emails
Missing partner data	Graceful fallback, no broken tags

QA Checklist

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Quick Start Checklist

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Related Resources

• The Full Shopping Journey — Co-branding across all touchpoints
• Testing & Retention — Email optimization strategies
• Co-branded Messaging — Broader messaging strategy