What Funnel Analytics Shows You
CreatorCommerce Funnel Analytics gives you self-serve visibility into the complete co-branded shopping funnel — from the moment a shopper lands on a creator’s page to the moment they check out.
This replaces the guesswork of “did the campaign work?” with granular data on where shoppers convert, drop off, and what drives revenue.
Key Metrics
| Metric | What It Tracks |
|---|
| Revenue | Total sales attributed to co-branded funnels |
| Conversion Rate (CVR) | Percentage of visitors who purchase |
| Average Order Value (AOV) | Average spend per order through creator funnels |
| New Customer % | Percentage of orders from first-time buyers |
| Step-by-Step Breakdown | Performance at each funnel stage |
Filtering
View analytics across multiple dimensions:
| Filter | Use Case |
|---|
| By Campaign | Compare performance across campaigns |
| By Date Range | Track trends over time |
| By Creator | Identify top performers |
| By Destination | Compare landing page types |
Funnel Steps
The analytics track shoppers through each stage:
Landing Page Visit → Product View → Add to Cart → Checkout → Purchase
- Volume (how many shoppers reached this step)
- Drop-off rate (how many left at this step)
- Conversion to next step (percentage who continued)
What to Look For
High Landing Page Visits, Low Product Views
Diagnosis: Landing page isn’t compelling enough to drive exploration.
Actions:
- Improve hero section and creator UGC
- Add clearer product CTAs
- Test different landing page templates
High Product Views, Low Add-to-Cart
Diagnosis: Product pages aren’t converting affiliate traffic.
Actions:
- Add creator context to product pages (notes, reviews, media)
- Display the discount prominently
- Use personalized product recommendations from the creator’s drops
High Add-to-Cart, Low Purchase
Diagnosis: Checkout friction.
Actions:
- Verify discount code is auto-applying
- Check for conflicting pop-ups or distractions
- Ensure checkout reflects the co-branded experience
- Review shipping costs and threshold messaging
Strong CVR but Low AOV
Diagnosis: Shoppers buy but don’t buy enough.
Actions:
- Enable bundles and multi-product drops
- Add “Complete the look” or “Shop the collection” CTAs
- Display savings on higher-quantity purchases
Benchmarks
Based on CreatorCommerce brand data:
| Metric | Standard Affiliate | Co-branded Funnel | Uplift |
|---|
| CVR | 1.5–3% | 4–8% | 2–3x |
| AOV | Baseline | +30–70% | Significant |
| New Customer % | 40–60% | 50–75% | Higher |
These benchmarks vary by industry. Fashion and beauty tend to see higher AOV lifts. Health and wellness see stronger new customer acquisition.
Using Analytics to Optimize
Weekly Review
- Check top 5 creators by revenue — are they consistent?
- Look at funnel drop-off — where are you losing shoppers?
- Compare CVR across campaigns — what’s different about the top performer?
Monthly Review
- Trend analysis — is the channel growing?
- Creator tier analysis — which tier delivers the best ROI?
- Landing page template comparison — which layouts convert best?
- New customer cost — is the creator channel more efficient than paid?
Campaign Post-Mortem
After each campaign, review:
- Total attributed revenue
- Cost of the campaign (commission + retainers + seeding)
- Contribution margin
- Top and bottom performing creators
- Funnel bottleneck identification
