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What is a Destination?

A Destination is a core CreatorCommerce feature that controls where shoppers land after clicking an affiliate link. It connects your affiliate tiers to specific co-branded shopping experiences, ensuring every click leads to a page designed to convert.

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The Three Core Parts

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1. Collaboration Tiers

Every CC campaign has tiers (e.g., “Ambassadors”, “Influencers”, “Affiliates”). Each tier can have its own destination configuration.

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2. Landing Page Logic

The destination defines which page template the shopper sees. This can be:
  • A metaobject-powered creator landing page
  • A collection page
  • A product page
  • A custom page

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3. Optional Query Parameters

Destinations can append query parameters to the landing URL for additional control over what the shopper sees.

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How Destinations Work

Creator shares their affiliate link
       ↓
Link routes through CC redirect (/apps/cc-storefront/redirect)
       ↓
CC resolves: Which creator? → Which tier? → Which destination?
       ↓
Shopper lands on the configured co-branded page
       ↓
Cart attributes set → Personalized experience begins

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Destination Types

TypeURL PatternBest For
Creator Landing Page/pages/creators/{{shop.handle}}Dedicated creator storefronts
Collection/collections/[collection-handle]Product-focused experiences
Product/products/[product-handle]Direct product promotion
Homepage/Full-funnel site personalization
Custom Page/pages/[page-handle]Campaign-specific pages

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Configuring Destinations

1

Navigate to your campaign

In the CreatorCommerce dashboard, open the campaign you want to configure.
2

Select a tier

Choose the collaboration tier you want to set a destination for.
3

Set the landing page

Choose where traffic for this tier should land. For most use cases, the Creator Landing Page (metaobject page template) is the best starting point.
4

Add query parameters (optional)

Append parameters to control the experience further. The most common:
?view=[template-name]
The view parameter tells Shopify which page template to render, letting you use different layouts for different campaigns or tiers.

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The ?view= Parameter

The view query parameter is a powerful way to switch between different page templates for the same metaobject type. This means you can create multiple landing page designs and route different campaigns to different layouts. Example: You have two landing page templates:
  • metaobject/creator.json — Standard layout
  • metaobject/creator.summer-campaign.json — Summer campaign layout
Set the destination URL to include ?view=summer-campaign and shoppers will see the summer-specific design. See Create a Landing Page Template for details on creating multiple templates.

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Tier-Driven Destination Strategy

TierDestinationExperience Level
VIP / CelebrityCustom landing page with full brand takeoverPremium co-branding
AmbassadorCreator landing page with drops, UGC, bioFull co-branded storefront
InfluencerStandard landing page with product gridStandard co-branding
AffiliateCollection page or homepage with personalizationLightweight co-branding

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Linking Affiliate Platforms

When using an affiliate platform (Social Snowball, Refersion, GRIN, etc.), set the platform’s landing page URL to the CreatorCommerce redirect: 
https://your-store.myshopify.com/apps/cc-storefront/redirect
CreatorCommerce handles the rest — resolving the affiliate, determining their destination, and routing traffic to the right co-branded experience.