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What is a Destination?

A Destination is a core CreatorCommerce feature that controls where shoppers land after clicking an affiliate link. It connects your affiliate tiers to specific co-branded shopping experiences, ensuring every click leads to a page designed to convert. CreatorCommerce can render the core creator page at /pages/creator/{{handle}}, but Destinations are what define the actual shopping landing spot. Because the CreatorCommerce SDK and default CC sections can reference creator data anywhere in the theme, the experience can start on a creator page, collection, product page, homepage, or any custom page.

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The Three Core Parts

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1. Collaboration Tiers

Every CC campaign has tiers (e.g., “Ambassadors”, “Influencers”, “Affiliates”). Each tier can have its own destination configuration.

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2. Landing Page Logic

The destination defines which page template the shopper sees. This can be:
  • A metaobject-powered creator landing page
  • A collection page
  • A product page
  • A custom page

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3. Optional Query Parameters

Destinations can append query parameters to the landing URL for additional control over what the shopper sees.

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How Destinations Work

Creator shares their affiliate link
       ↓
Link routes through CC redirect (/apps/cc-storefront/redirect)
       ↓
CC resolves: Which creator? → Which tier? → Which destination?
       ↓
Shopper lands on the configured co-branded page
       ↓
Cart attributes set → Personalized experience begins

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Destination Types

TypeURL PatternBest For
Creator Landing Page/pages/creator/{{shop.handle}}Dedicated creator storefronts
Collection/collections/[collection-handle]Product-focused experiences
Product/products/[product-handle]Direct product promotion
Homepage/Full-funnel site personalization
Custom Page/pages/[page-handle]Campaign-specific pages

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Configuring Destinations

1

Navigate to your campaign

In the CreatorCommerce dashboard, open the campaign you want to configure.
2

Select a tier

Choose the collaboration tier you want to set a destination for.
3

Set the landing page

Choose where traffic for this tier should land. For most use cases, the Creator Landing Page (metaobject page template) is the best starting point.
4

Add query parameters (optional)

Append parameters to control the experience further. The most common:
?view=[template-name]
The view parameter tells Shopify which page template to render, letting you use different layouts for different campaigns or tiers.

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The ?view= Parameter

The view query parameter is a powerful way to switch between different page templates for the same metaobject type. This means you can create multiple landing page designs and route different campaigns to different layouts. Example: You have two landing page templates:
  • metaobject/creator.json — Standard layout
  • metaobject/creator.summer-campaign.json — Summer campaign layout
Set the destination URL to include ?view=summer-campaign and shoppers will see the summer-specific design. See Create a Landing Page Template for details on creating multiple templates.

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Tier-Driven Destination Strategy

TierDestinationExperience Level
VIP / CelebrityCustom landing page with full brand takeoverPremium co-branding
AmbassadorCreator landing page with drops, UGC, bioFull co-branded storefront
InfluencerStandard landing page with product gridStandard co-branding
AffiliateCollection page or homepage with personalizationLightweight co-branding

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Linking Affiliate Platforms

When using an affiliate platform (Social Snowball, Refersion, GRIN, etc.), set the platform’s landing page URL to the CreatorCommerce redirect: 
https://your-store.myshopify.com/apps/cc-storefront/redirect
CreatorCommerce handles the rest — resolving the affiliate, determining their destination, and routing traffic to the right co-branded experience. This redirect is safe to apply to all affiliates, even affiliates that are not yet enrolled in CreatorCommerce. If traffic passes through /apps/cc-storefront/redirect and the creator is not synced or is not in a valid Destination, CreatorCommerce sends the shopper to your homepage instead of showing a broken creator experience. If you need to preview a creator page before the affiliate platform redirect is configured, use: 
/pages/creator/{{handle}}?cc={{handle}}
Get the handle from the creator’s page in CreatorCommerce. Do not use this as the production affiliate link, because it bypasses the redirect step that applies Destination logic and tracking context.