What Are Co-branded Storefronts?
A co-branded storefront is a personalized shopping experience on your existing Shopify store that dynamically adapts based on which creator referred the shopper. Instead of sending affiliate traffic to a generic product page, every click leads to a page that feels like it was built just for that creator and their audience.- Hero sections with their name, photo, and bio
- Their curated product picks (drops)
- Personalized quotes, notes, and media
- Their exclusive discount code
- Brand colors or accent adjustments
- Any code-level component on the store
- Your Shopify theme and infrastructure
- Your checkout, fulfillment, and operations
- Your product catalog and pricing logic
- Your analytics and order management
How It Works
CreatorCommerce uses three Shopify-native building blocks:Metaobjects
Creator data (name, bio, products, media) stored as Shopify metaobjects — accessible in Liquid like any other Shopify data
Cart Attributes
The CC SDK writes
cc-creator-handle to the cart when a shopper arrives via an affiliate link — this attribute persists through checkoutTemplates
Shopify metaobject page templates serve as creator landing pages; theme sections personalize any other page using the cart attribute
Two Approaches
- App Blocks (No Code)
- Custom Theme Sections (Code)
Use pre-built CreatorCommerce app blocks in the Shopify theme editor:
- Drag and drop creator hero, product grid, quote badge, and discount banners
- Configure via the visual editor
- No developer required for basic setups
- Good for getting started quickly
What You Can Personalize
| Touchpoint | What Changes | How |
|---|---|---|
| Landing pages | Full creator showcase — hero, bio, products, media | Metaobject page template |
| Navigation banners | ”Shopping with Sarah” persistent header | Theme section reading cart attributes |
| Collection pages | Creator’s curated collection highlighted | Cart attribute context |
| Product pages | Creator quote, why-I-love-it note, UGC | Cart attribute + metaobject data |
| Cart drawers | Discount reminder, savings display | Cart attribute |
| Checkout | Auto-applied discount code | Shopify discount integration |
| Post-purchase | Creator thank-you message | Order attributes |
| Any code-level component | Anything you need | Use variables dfirectly in it |
Getting Started
- Quick Start (No Code)
- Custom Build (Code)
Fastest path to launch — Use pre-built CreatorCommerce sections:
Quick Start Guide
Complete step-by-step walkthrough using out-of-the-box blocks
Guides in This Section
Quick Start: Out-of-the-Box Blocks
Get live in under an hour using pre-built CC sections—no code required
Getting Started with Landing Pages
Build your first creator landing page with metaobject templates
Destinations Explained
How CC routes affiliate traffic to personalized experiences
SDK Getting Started
Install the SDK that powers affiliate context detection
Full-Funnel Personalization
Extend co-branding across your entire theme
Enable Tracking
Set up funnel analytics and attribution
App Blocks 101
Use pre-built blocks for no-code co-branding