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What Are Co-branded Storefronts?

A co-branded storefront is a personalized shopping experience on your existing Shopify store that dynamically adapts based on which creator referred the shopper. Instead of sending affiliate traffic to a generic product page, every click leads to a page that feels like it was built just for that creator and their audience.
Creator shares link → Shopper clicks → Lands on personalized page → Shops with context
What can change per creator:
  • Hero sections with their name, photo, and bio
  • Their curated product picks (drops)
  • Personalized quotes, notes, and media
  • Their exclusive discount code
  • Brand colors or accent adjustments
  • Any code-level component on the store
What stays the same:
  • Your Shopify theme and infrastructure
  • Your checkout, fulfillment, and operations
  • Your product catalog and pricing logic
  • Your analytics and order management

How It Works

CreatorCommerce uses three Shopify-native building blocks:

Metaobjects

Creator data (name, bio, products, media) stored as Shopify metaobjects — accessible in Liquid like any other Shopify data

Cart Attributes

The CC SDK writes cc-creator-handle to the cart when a shopper arrives via an affiliate link — this attribute persists through checkout

Templates

Shopify metaobject page templates serve as creator landing pages; theme sections personalize any other page using the cart attribute

Two Approaches

Use pre-built CreatorCommerce app blocks in the Shopify theme editor:
  • Drag and drop creator hero, product grid, quote badge, and discount banners
  • Configure via the visual editor
  • No developer required for basic setups
  • Good for getting started quickly
Best for: Teams without dev resources, quick launches, testing layouts

What You Can Personalize

TouchpointWhat ChangesHow
Landing pagesFull creator showcase — hero, bio, products, mediaMetaobject page template
Navigation banners”Shopping with Sarah” persistent headerTheme section reading cart attributes
Collection pagesCreator’s curated collection highlightedCart attribute context
Product pagesCreator quote, why-I-love-it note, UGCCart attribute + metaobject data
Cart drawersDiscount reminder, savings displayCart attribute
CheckoutAuto-applied discount codeShopify discount integration
Post-purchaseCreator thank-you messageOrder attributes
Any code-level componentAnything you needUse variables dfirectly in it

Getting Started

Fastest path to launch — Use pre-built CreatorCommerce sections:
1

Set up test creator

Create a test creator and complete onboarding with content, drops, and reviews.
2

Enable SDK

Enable CreatorCommerce SDK in App Embeds.
3

Create creator template

Duplicate homepage and replace hero with CC Hero section.
4

Add product sections

Add CC Products - Curated Lists or Curated Bundle sections.
5

Customize product pages

Add CC Product Quote Badge and Editorial sections.

Quick Start Guide

Complete step-by-step walkthrough using out-of-the-box blocks

Guides in This Section

Quick Start: Out-of-the-Box Blocks

Get live in under an hour using pre-built CC sections—no code required

Getting Started with Landing Pages

Build your first creator landing page with metaobject templates

Destinations Explained

How CC routes affiliate traffic to personalized experiences

SDK Getting Started

Install the SDK that powers affiliate context detection

Full-Funnel Personalization

Extend co-branding across your entire theme

Enable Tracking

Set up funnel analytics and attribution

App Blocks 101

Use pre-built blocks for no-code co-branding