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Use this as a blueprint for shaping co-branded funnels by brand category. Each section maps funnel stages to the UI components in the Co‑branded Storefront UI Glossary, with category‑specific additions highlighted.

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How to Read This

  • Stages map the shopper journey from entry to checkout.
  • Core components are universal ecommerce blocks.
  • Co‑branded layers are creator/affiliate‑specific modules.
  • Category add‑ons are unique to the vertical.

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Fashion & Apparel

Funnel Goal: Rapid inspiration → fit confidence → outfit completion.

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Landing / Entry

  • Core components: Hero banner, Category grid, Featured collection, UGC gallery.
  • Co‑branded layers: Creator header, Co‑brand lockup, Creator picks rail, Creator quote callout.
  • Category add‑ons: Complete the look, Styling tips.

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Collection / Browse

  • Core components: Product grid, Filters, Swatches, Quick add.
  • Co‑branded layers: Creator tag filter, Creator recommendation badges.
  • Category add‑ons: Fit notes, Size matrix.

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Product Detail (PDP)

  • Core components: Product media gallery, Variant selector, Size guide, Reviews summary.
  • Co‑branded layers: Creator review block, Creator UGC gallery, Creator tips.
  • Category add‑ons: Fit recommender, Complete the look.

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Cart / Checkout

  • Core components: Cart upsell, Progress bar, Order summary.
  • Co‑branded layers: Creator cart banner, Attribution summary, Creator thank‑you block.
  • Category add‑ons: Bundle add-on (look‑based bundles).

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Health & Wellness

Funnel Goal: Trust → education → regimen commitment.

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Landing / Entry

  • Core components: Hero banner, Testimonials, FAQ teaser, Email signup.
  • Co‑branded layers: Creator bio, Creator quote callout, Creator demo video.
  • Category add‑ons: Ingredient callouts, Routine builder.

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Collection / Browse

  • Core components: Filters, Sort bar, Product list.
  • Co‑branded layers: Creator collection grid (regimen‑based), Creator recommendation badges.
  • Category add‑ons: Usage compliance (dosage/cadence chips).

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Product Detail (PDP)

  • Core components: Product description, Materials & care (ingredients), How-to block, Q&A.
  • Co‑branded layers: Creator Q&A, Creator tips, Creator review block.
  • Category add‑ons: Subscription cadence, Routine order.

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Cart / Checkout

  • Core components: Subscription option, Order summary, Express checkout.
  • Co‑branded layers: Applied creator code, Creator thank‑you block.
  • Category add‑ons: Subscription cadence (confirm), Reorder CTA.

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Beauty & Cosmetics

Funnel Goal: Shade confidence → proof → routine completion.

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Landing / Entry

  • Core components: Hero banner, UGC gallery, Video feature.
  • Co‑branded layers: Creator UGC gallery, Creator quote callout, Creator demo video.
  • Category add‑ons: Shade finder, Before/after slider.

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Collection / Browse

  • Core components: Filters, Swatches, Quick view.
  • Co‑branded layers: Creator picks rail, Creator recommendation badges.
  • Category add‑ons: Finish/coverage chips.

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Product Detail (PDP)

  • Core components: Swatch picker, Reviews summary, How-to block.
  • Co‑branded layers: Creator tips, Creator review block, Creator Q&A.
  • Category add‑ons: Shade finder, Routine order.

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Cart / Checkout

  • Core components: Cart upsell, Progress bar, Order summary.
  • Co‑branded layers: Creator cart banner, Attribution summary.
  • Category add‑ons: Bundle add-on (routine bundles).

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Home & Garden

Funnel Goal: Room fit → project clarity → delivery confidence.

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Landing / Entry

  • Core components: Hero banner, Category grid, Lookbook.
  • Co‑branded layers: Creator header, Creator picks rail, Creator quote callout.
  • Category add‑ons: Room scene gallery, Project checklist.

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Collection / Browse

  • Core components: Filters, Product grid, Compare toggle.
  • Co‑branded layers: Creator collection grid, Creator recommendation badges.
  • Category add‑ons: Care calendar, Delivery constraints.

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Product Detail (PDP)

  • Core components: Specs table, Materials & care, Shipping estimate.
  • Co‑branded layers: Creator review block, Creator tips, Creator demo video.
  • Category add‑ons: Delivery scheduling, Project checklist.

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Cart / Checkout

  • Core components: Shipping estimator, Order summary, Express checkout.
  • Co‑branded layers: Creator cart banner, Creator thank‑you block.
  • Category add‑ons: Delivery scheduling (confirm), Assembly notes (in Materials & care).

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Food & Beverage

Funnel Goal: Taste confidence → freshness trust → repeat purchase.

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Landing / Entry

  • Core components: Hero banner, Testimonials, Email signup.
  • Co‑branded layers: Creator header, Creator quote callout, Creator demo video.
  • Category add‑ons: Flavor notes, Dietary badges, Batch/roast date.

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Collection / Browse

  • Core components: Product grid, Filters, Quick add.
  • Co‑branded layers: Creator picks rail, Creator recommendation badges.
  • Category add‑ons: Nutrition panel (preview), Serving suggestions.

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Product Detail (PDP)

  • Core components: Product description, Materials & care (ingredients), Reviews summary.
  • Co‑branded layers: Creator tips, Creator review block, Creator UGC gallery.
  • Category add‑ons: Nutrition panel, Serving suggestions, Batch/roast date.

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Cart / Checkout

  • Core components: Subscription option, Order summary, Express checkout.
  • Co‑branded layers: Applied creator code, Creator thank‑you block.
  • Category add‑ons: Subscription cadence, Reorder CTA.

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Checklist for Any Category

  • Ensure creator context is visible at entry and persists through cart.
  • Add creator‑specific proof (quotes, UGC, reviews) on PDPs.
  • Use category add‑ons to close the confidence gap (fit, shade, regimen, room).
  • Validate creator absent fallback for every module.