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Creating collabs (collaborations) is your first step to building partnerships with creators. This guide covers the basics of creating and managing collabs.

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What Is a Collab?

A collab is a relationship between a creator and your brand (channel). Each collab includes:
  • Creator profile information
  • Discount code and affiliate settings
  • Collaboration tier/level
  • Drops (curated product collections)
  • Custom fields and branding

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Creating Your First Collab

Steps:
  1. Open Shopify Collabs app
  2. Invite creator or accept creator application
  3. CreatorCommerce automatically syncs the collab
  4. Creator appears in CreatorCommerce dashboard
  5. Configure additional settings as needed
Benefits:
  • Seamless creator onboarding
  • Integrated discount management
  • Unified creator database
  • Automatic syncing

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Via CreatorCommerce API

Create Collab: 
POST /creators/collabs
{
  "myshopifyDomain": "yourstore.myshopify.com",
  "email": "creator@example.com",
  "firstName": "Jane",
  "lastName": "Doe",
  "affiliateCode": "JANE10",
  "primaryColor": "#FF0000",
  "custom": {
    "cc-hero-header": "Welcome to Jane's Shop"
  }
}
What Happens:
  • Creator account created (if new)
  • Collab relationship established
  • Shopify metaobject created/updated
  • Shopify collection created (for drops)
  • Creator can access dashboard

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Via CreatorCommerce Dashboard

Steps:
  1. Go to CreatorCommerce dashboard
  2. Click “Create Collab” or “Add Creator”
  3. Enter creator details
  4. Configure settings
  5. Save and activate

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Essential Collab Settings

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Creator Information

Required Fields:
  • First name
  • Last name
  • Email address
Recommended Fields:
  • Profile picture
  • Bio/description
  • Brand color/theme
  • Handle/slug for URLs

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Discount Configuration

Discount Types:
  • Percentage - e.g., 10% off
  • Fixed Amount - e.g., $10 off
Discount Code:
  • Unique affiliate code
  • Auto-generated or custom
  • Syncs with Shopify Collabs (if used)
  • Attached to checkout URLs

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Affiliation Settings

Affiliate Code:
  • Unique identifier for creator
  • Used in affiliate links
  • Tracks attribution
  • Can be used in URLs
Affiliate URL:
  • Custom landing page URL
  • Can include discount code
  • Branded experience URL
  • Shareable creator link

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Tier/Campaign Assignment

Collab Tier:
  • Classifies relationship level
  • Examples: “Ambassadors”, “Influencers”, “Partners”
  • Defines permissions and benefits
  • Links to campaigns
Campaign:
  • Marketing initiative
  • Groups multiple tiers
  • Defines redirect templates
  • Sets query parameters

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Managing Collabs

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Updating Collab Details

Via API: 
POST /creators/collabs/{collabId}
{
  "firstName": "Jane",
  "isOnboarded": true,
  "discount": {
    "discountAmount": 15,
    "discountType": "Percentage"
  }
}
What You Can Update:
  • Creator profile information
  • Discount settings
  • Affiliation codes
  • Custom fields
  • Onboarding status
  • Tier assignments

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Onboarding Status

Tracking Creator Onboarding:
  • isOnboarded: false - Creator invited but not onboarded
  • isOnboarded: true - Creator completed onboarding
  • Used to track creator lifecycle
  • Affects dashboard access

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Collab Status

Active Collabs:
  • isActive: true - Collab is active
  • Creator can create drops
  • Storefront experiences visible
  • Attribution tracking enabled
Inactive Collabs:
  • isActive: false - Collab paused
  • Drops hidden from storefront
  • Attribution still tracked
  • Can reactivate anytime

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Best Practices

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Creator Onboarding

Welcome Sequence:
  1. Send creator invitation
  2. Creator accepts and creates account
  3. Complete profile setup
  4. Create first drop
  5. Launch creator experience
Support Materials:
  • Creator dashboard access
  • Drop creation guide
  • Best practices documentation
  • Support contact information

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Setting Up Discounts

Choose Appropriate Discount:
  • Align with brand margins
  • Consider competitor pricing
  • Test different discount levels
  • Monitor performance
Discount Code Management:
  • Use meaningful codes (creator name)
  • Make codes easy to remember
  • Ensure uniqueness
  • Track usage

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Custom Fields

Brand-Specific Data:
  • Hero section content
  • Creator logos
  • Seasonal content
  • Brand-specific metadata
Use Custom Fields For:
  • Landing page headlines
  • Creator branding elements
  • Campaign-specific content
  • A/B testing variations

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Testing Your First Collab

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Create Test Creator

Recommended Steps:
  1. Create test creator with your email
  2. Complete full setup
  3. Create test drop with products
  4. Test checkout flow
  5. Verify attribution

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Verify Setup

Check Creator Data:
  • Creator appears in Shopify metaobjects
  • Profile data populated correctly
  • Discount code working
  • Drops accessible
Test Checkout:
  • Click creator link
  • Verify cart attributes set
  • Apply discount code
  • Complete test purchase
  • Check attribution

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Common Workflows

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Onboarding New Creator

Simple Flow:
  1. Creator applies or you invite
  2. Create collab in system
  3. Creator receives magic link
  4. Creator completes profile
  5. Creator creates first drop
  6. Launch creator experience

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Managing Existing Creator

Update Workflow:
  1. Access creator in dashboard
  2. Update profile or settings
  3. Changes sync automatically
  4. Shopify metaobject updates
  5. Storefront reflects changes

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Tier Management

Moving Creator to New Tier:
  1. Update collabTier field
  2. System updates permissions
  3. Campaign assignment updates
  4. Redirect URLs update (if configured)
  5. Creator experience adapts

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Next Steps

After creating your first collab:
  1. Create Drops - Add product collections (see Make Your First Shopping Experiences)
  2. Build Storefronts - Create co-branded experiences
  3. Track Performance - Monitor attribution and metrics (see Attribute & Analyze)
  4. Optimize - Improve based on data (see Optimize & Scale)