How Attribution Works
Cart Attributes
Automatic Tracking: When customers click creator links or visit creator storefronts, CreatorCommerce sets cart attributes:cc-creator-id- Creator’s unique IDcc-creator-handle- Creator’s handle (for metaobject lookup)cc-campaign-id- Campaign ID (if applicable)
- Through checkout process
- In order metadata
- For attribution tracking
- Across session
Order Attribution
Attributed Orders Include:- Creator ID in order metadata
- Creator handle in order attributes
- Campaign ID (if applicable)
- Discount code used (creator-specific)
- Order value
- Product purchases
- Customer information
- Conversion path
Where to See Attribution Data
Shopify Analytics
Built-in Metrics:- Orders by creator
- Revenue by creator
- Conversion rates
- Customer acquisition
- Go to Shopify Analytics
- Filter by order attributes
- Group by
cc-creator-handle - View creator performance
CreatorCommerce Dashboard
Creator Performance:- Revenue per creator
- Order count per creator
- Conversion rates
- Drops performance
- CreatorCommerce dashboard
- Creator analytics section
- Performance reports
- Export capabilities
Order Metadata
In Shopify Admin:- View individual orders
- Check order attributes/metadata
- See creator attribution
- Track discount codes
cc-creator-handlecc-creator-idcc-campaign-id- Original discount code
Tracking Metrics
Revenue Metrics
Key Metrics:- Total Revenue - Revenue from creator traffic
- Average Order Value - AOV for creator customers
- Revenue per Creator - Performance comparison
- Revenue Growth - Trend analysis
- Identify top-performing creators
- Compare creator performance
- Measure ROI
- Plan creator investments
Conversion Metrics
Key Metrics:- Conversion Rate - Visits → Purchases
- Conversion Rate by Creator - Performance comparison
- Cart Abandonment - Lost conversions
- Return Visit Rate - Customer loyalty
- Optimize creator partnerships
- Improve storefront experiences
- Test different creators
- Improve conversion funnels
Engagement Metrics
Key Metrics:- Session Duration - Time on site
- Pages per Session - Engagement depth
- Return Rate - Customer loyalty
- Product Views - Interest level
- Measure creator content quality
- Compare storefront performance
- Identify engaging creators
- Optimize user experience
Customer Metrics
Key Metrics:- New Customers - Acquisition
- Customer Lifetime Value - Long-term value
- Repeat Purchase Rate - Loyalty
- Customer Acquisition Cost - Efficiency
- Calculate creator ROI
- Plan creator budgets
- Identify valuable creator relationships
- Optimize customer acquisition
Attribution Methods
Last-Click Attribution
How It Works:- Credits sale to last creator link clicked
- Simple, straightforward
- Most common method
- Easy to implement
- Direct creator traffic
- Clear conversion paths
- Simple attribution needs
First-Click Attribution
How It Works:- Credits sale to first creator interaction
- Shows awareness impact
- Values discovery
- Long-term view
- Multi-touch campaigns
- Understanding awareness
- Measuring brand building
Multi-Touch Attribution
How It Works:- Credits multiple creators in path
- Shows full customer journey
- Complex but accurate
- Requires additional setup
- Complex customer journeys
- Multiple creator touchpoints
- Advanced analytics needs
Analyzing Performance
Creator Performance Comparison
Compare:- Revenue per creator
- Conversion rates
- Average order value
- Customer acquisition
- Identifying top performers
- Budget allocation
- Partnership decisions
- Scaling strategies
Drop Performance Analysis
Analyze:- Revenue per drop
- Product performance in drops
- Conversion by drop
- Engagement metrics
- Optimizing drop content
- Product selection
- Creator guidance
- Performance improvement
Campaign Performance
Track:- Campaign revenue
- Creator performance by campaign
- Conversion rates
- ROI per campaign
- Campaign optimization
- Budget allocation
- Strategy decisions
- Future planning
Time-Based Analysis
Analyze Trends:- Revenue over time
- Conversion rate trends
- Seasonal patterns
- Growth trajectories
- Planning campaigns
- Understanding seasonality
- Growth forecasting
- Resource planning
Integration with Analytics Tools
Google Analytics
Track Creator Attribution:- Custom dimensions for creators
- Events with creator context
- Enhanced ecommerce tracking
- Conversion path analysis
- Add creator handle as custom dimension
- Track events with creator context
- Set up conversion goals
- Create custom reports
Klaviyo
Creator Attribution:- Creator data in customer profiles
- Segmented by creator
- Attribution in flows
- Performance tracking
- Map cart attributes to Klaviyo properties
- Create creator segments
- Track conversions by creator
- Build creator-specific flows
Other Analytics Platforms
Generic Integration:- Webhook data includes creator context
- Order metadata has attribution
- Custom properties available
- API access for advanced tracking
Best Practices
Consistent Tracking
Ensure:- All creator links include attributes
- Checkout flow preserves attributes
- Order metadata is complete
- Attribution is accurate
Regular Analysis
Review:- Creator performance monthly
- Drop performance weekly
- Campaign performance per campaign
- Trend analysis quarterly
Data Quality
Maintain:- Accurate creator data
- Clean order metadata
- Complete attribution
- Consistent tracking
Actionable Insights
Focus On:- Metrics that drive decisions
- Clear performance comparisons
- Actionable recommendations
- Testable hypotheses
Common Reports
Creator Performance Report
Includes:- Revenue per creator
- Order count
- Conversion rate
- Average order value
- Customer count
Drop Performance Report
Includes:- Revenue per drop
- Product performance
- Conversion rates
- Engagement metrics
Campaign Performance Report
Includes:- Campaign revenue
- Creator performance
- Conversion rates
- ROI metrics
Next Steps
After tracking attribution:- Identify Top Performers - Focus on best creators
- Optimize Underperformers - Improve struggling partnerships
- Scale Success - Replicate what works (see Optimize & Scale)
- Test & Iterate - Continuously improve
Related Documentation
- Make Your First Shopping Experiences - Building experiences
- Optimize & Scale - Improving performance
- Connect Your Tech Stack - Analytics integrations