Co-branded Email & SMS

Personalize customer emails and SMS around each creator to increase opens, clicks, and repeat purchases.

Why Co-branded Messaging Matters

When a customer arrives through a creator’s link, the trust that drove the click doesn’t stop at the landing page. Every email, SMS, and notification that follows should reinforce that relationship.

Generic emails after a creator-driven visit:

• Feel disconnected from the experience that brought them in
• Lose the personal endorsement that drove the click
• Miss the opportunity to deepen the creator-customer bond

Co-branded emails after a creator-driven visit:

• Reference the creator by name in subject lines and body
• Include the creator’s photo and endorsement
• Remind the shopper of their exclusive discount
• Link back to the creator’s page for repeat visits

The Impact

Metric	Standard Emails	Co-branded Emails	Why
Open rate	Baseline	+15-30% higher	Creator name in subject line drives curiosity
Click rate	Baseline	+20-40% higher	Familiar endorsement drives action
Cart recovery	Baseline	+25-50% higher	Discount reminder + creator context reduces hesitation
Repeat purchase	Baseline	Higher	Ongoing creator relationship drives return visits

How It Works

CreatorCommerce passes creator context through the entire customer journey:

Shopper clicks creator link
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CC SDK sets cart attributes (cc-creator-handle, cc-discount-code)
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Shopify Flow templates check creator context + fetch metaobject payload
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Klaviyo Track an Event logs B2C events with customer/event properties
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Email flows branch: creator-attributed vs. standard
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Co-branded emails sent with creator personalization

B2C Event Set (Klaviyo)

For consumer-facing co-branded flows, use:

• Creator Checkout Abandoned
• Creator Attributed Order
• Marketing Opt In From Creator

These are generated by Shopify Flow templates and should stay separate from creator lifecycle event flows.

What Gets Personalized

Element	Data Source	Example
Subject line	Creator name	”Sarah saved these for you”
Header image	Creator profile photo	Creator photo + brand logo
Body copy	Creator name + endorsement	”The items Sarah picked for you are still available”
Discount block	Discount code + amount	”Use code SARAH15 for 15% off”
CTA link	Creator handle	Links back to creator’s storefront page
Product recs	Creator’s drops	Products the creator specifically curated

Flows to Co-brand

Must-Have (Start Here)

Cart Abandonment

“You left Sarah’s picks behind” — the highest-ROI flow to personalize

Post-Purchase

“Thanks for shopping with Sarah!” — reinforces the relationship

High Impact

Browse Abandonment

“Sarah thought you’d like these” — re-engage window shoppers

Replenishment

“Time to restock Sarah’s favorites” — drive repeat purchases

Growth

Win-back

“Sarah has new recommendations for you” — re-engage lapsed customers

Review Request

“How did you like Sarah’s picks?” — collect social proof

Getting Started

1. Understand the data flow

   Learn how creator data moves from your store to your email platform.

2. Enable connections

   Connect CreatorCommerce to Klaviyo, Attentive, or your email provider.

3. Build your first co-branded flow

   Clone your cart abandonment flow and add a creator-context branch.

4. Test with real traffic

   Send a test order through a creator link and verify personalization renders.

Guides in This Section

Data Flow Explained

How creator context flows from store to email platform

Enable Connections

Connect CC to Klaviyo, Attentive, and other platforms

Testing Emails

QA your co-branded email flows

Send Co-branded Emails

Full implementation guide with templates