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Post-purchase emails are your opportunity to turn one-time buyers into repeat customers. Co-branding these flows maintains the partner connection and opens doors for ongoing engagement.

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The Post-Purchase Opportunity

Customers who purchased through a partner already trust that relationship. Use post-purchase flows to:
  • Thank them with partner context — Acknowledge both the purchase and the partner relationship
  • Drive repeat purchases — Offer exclusive partner deals for their next order
  • Build community — Connect customers with the partner’s content and social channels
  • Gather reviews — Request reviews that reference the partner’s recommendation

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Key Flows to Co-brand

Order Confirmation

Include partner messaging in transaction emails.

Shipping Updates

Keep partner context through the delivery experience.

Review Requests

Ask for reviews mentioning the partner’s recommendation.

Replenishment

Time reorder reminders with partner discount codes.

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Retention Strategies

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Welcome Series Extension

After the initial purchase, continue the partner narrative:
  1. Day 1: Thank you + partner feature
  2. Day 3: Usage tips from the partner
  3. Day 7: Partner’s other recommendations
  4. Day 14: Exclusive partner-only offer

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VIP Recognition

For customers who purchase through partners multiple times, consider:
  • Special partner ambassador status
  • Early access to new products the partner recommends
  • Exclusive bundles curated by the partner

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Implementation

Configure these flows in Klaviyo or Attentive using CreatorCommerce profile properties. See Enable Connections to get started.