Co-branded Email Data Flow

Understand how creator data flows from your store to email platforms for personalized messaging.

The Data Flow

Customer lands on creator page
         ↓
CC captures creator context in cart/session
         ↓
Shopify Flow template validates creator context
         ↓
Get metaobject entry provides creator/collab payload
         ↓
Klaviyo Track an Event logs B2C event + customer properties
         ↓
Co-branded emails sent

What Gets Synced

Data Point	Source	Destination
Creator handle	Cart attributes	Profile property
Creator name	CC metaobject	Profile property
Discount code	Collab data	Profile property
Discount amount	Collab data	Profile property
Profile photo URL	Creator data	Profile property
Landing page URL	Session	Profile property

Sync Triggers

Shopify Flow Template	Event Name in Klaviyo	What Happens
CC // Log a customer abandoned cart Klaviyo event	Creator Checkout Abandoned	Creator-context abandoned checkout logged
CC // Log a custom post-purchase Klaviyo event	Creator Attributed Order	Attributed purchase logged for post-purchase flows
CC // Log a customer marketing opt-in Klaviyo event	Marketing Opt In From Creator	Creator-context marketing opt-in logged

Profile Properties Set

{
  "cc-creator-first-name": "Sarah",
  "cc-creator-last-name": "Jones",
  "cc-creator-profile-picture": "https://cdn.../profile.jpg",
  "cc-creator-shop-title": "Sarah's Shop",
  "cc-creator-shop-handle": "sarah-jones",
  "cc-collab-discount-code": "SARAH15",
  "cc-collab-discount-amount": "15"
}

Using in Emails

Use these conventions in Klaviyo templates:

• Profile properties: {{ person|lookup:"field-name" }}
• Event properties: {{ event.property_name }}
• Nested event properties: {{ event.property.nested_variable }}