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Cart abandonment emails are one of the highest-converting flows in e-commerce. Adding partner context makes them even more effective by reinforcing the trusted relationship that brought the customer to your store.

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Why Co-branded Recovery Works

When a customer abandons their cart after clicking a partner’s link, they already have a connection to that partner. Leveraging this in your recovery emails:
  • Reinforces trust — Seeing the partner’s name reminds them why they visited
  • Maintains discount visibility — Partner codes stay front and center
  • Increases open rates — Personalized subject lines stand out in crowded inboxes

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Key Elements to Include

Partner Name

Reference the partner who referred them in subject lines and body copy.

Discount Reminder

Highlight the partner’s discount code that’s still available.

Product Images

Show the exact products left in cart with partner context.

Partner Quote

Include a testimonial or recommendation from the partner.

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Example Subject Lines

  • ” thinks you forgot something…”
  • “Still thinking it over? ’s % off is waiting”
  • “Your cart misses you (and so does )“

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Implementation

Use CreatorCommerce variables in your Klaviyo or Attentive flows to dynamically insert partner data. See Variables Reference for the full list of available fields.