Beyond Email: SMS & Push

Apply co-branding principles to SMS, push notifications, and other messaging channels.

It’s All the Same

The co-branding pattern works across channels:

1. Capture creator context
2. Store on customer profile
3. Personalize outbound messages

SMS Co-branding

Attentive / Postscript

Same profile properties, different template syntax:

Hey {{ first_name }}! {{ cc_creator_name }} wanted you to know: 
your code {{ cc_discount_code }} expires tonight. 
Shop now: {{ cc_landing_url }}

Key Considerations

• Character limits — Keep creator name short
• Link tracking — Ensure attribution persists
• Frequency — Don’t over-message creator segments

Push Notifications

Web Push

// Personalized push
const payload = {
  title: `${ccCreatorName} has new picks!`,
  body: `Use ${ccDiscountCode} for ${ccDiscountAmount}% off`,
  icon: ccCreatorImage,
  url: ccLandingUrl
};

Mobile Push

Same profile properties synced to your mobile app’s user record.

Channel Strategy

Channel	Best For	Creator Element
Email	Rich content, visuals	Full co-branded blocks
SMS	Urgency, reminders	Name + code
Push	Re-engagement	Name + offer
In-app	Active users	Full personalization

Unified Profile

The key is a unified customer profile with creator context. Once set, use across all channels:

Customer Profile
├── Email: [e-mail]
├── Phone: [phone]
├── Push token: abc123
└── CC Context:
    ├── cc_creator_handle: sarah-jones
    ├── cc_creator_name: Sarah
    ├── cc_discount_code: SARAH15
    └── cc_discount_amount: 15

Same Principles

• Always include fallbacks
• Test both states
• Track performance by channel
• Respect frequency caps