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Co-branded landing pages are the entry point for your partner-driven traffic. Each landing page dynamically adapts to showcase the partner’s content, recommendations, and branding.
  1. Start with CC sections in Theme Editor for a fast baseline:
  2. Then move to code-first refinement:
    • copy templates/index.json into templates/metaobject/creator.json as a structural baseline
    • replace homepage sections with CC hero/products/banner modules
    • wire dynamic sources + fallback copy for quick iteration
This gives you fast launch velocity first, then precision control.

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What Makes a Great Landing Page

A co-branded landing page should:
  • Greet visitors with partner context — Display the partner’s name, photo, and personalized message
  • Showcase curated products — Feature the partner’s recommended products or collections
  • Maintain brand consistency — Use your brand’s design language while incorporating partner elements
  • Drive clear actions — Guide visitors toward purchase with compelling CTAs

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Which Landing Page Pattern Fits Your Goal?

Before building, choose the pattern that matches your use case. Each pattern has different data access, URL structure, and personalization trade-offs.
PatternHow It WorksBest For
Dedicated Creator PageEach creator gets their own URL (e.g., /pages/creators/sarah-jones). All creator data is directly available on the page.Most common. Best for SEO, sharing, and a fully personalized experience.
Campaign Landing PageOne page URL that adapts based on which creator link was clicked. The page personalizes dynamically per visitor.Affiliate campaigns where you want a single page that personalizes per visitor.
Homepage Co-BrandingExisting homepage sections enhance with creator context when a visitor arrives via a creator link. No new pages needed.Progressive enhancement. Minimal disruption to your existing storefront.

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Pattern A: Dedicated Creator Page

URL structure: /pages/creators/[handle] Each creator gets their own page with a unique URL. This is the most common pattern because:
  • SEO-friendly — Pages are indexable and rank for creator name + brand searches
  • Shareable — Each creator gets a clean link to share
  • Full control — The entire page is dedicated to the creator experience
How it works: You create a metaobject page template for the creator type. Shopify generates a page for each creator, and the metaobject variable gives you direct access to all creator data.

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Pattern B: Campaign Landing Page

URL structure: Single URL (e.g., /pages/campaign) that adapts per visitor One page URL that dynamically personalizes based on which creator link was clicked. The CreatorCommerce SDK sets cart attributes when a shopper clicks a creator link, and sections read those attributes to resolve creator data. Best when:
  • You’re running a single campaign with many creators
  • You want one URL to manage, not one per creator
  • You need quick deployment for seasonal pushes
Trade-off: No SEO benefit per creator — the page is the same URL for everyone.

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Pattern C: Homepage Co-Branding

URL structure: Your existing homepage URL Your existing homepage sections detect creator context and enhance accordingly — no new pages, no new templates. When a visitor arrives via a creator link, they see personalized elements (creator name in headlines, discount code in banners, creator photo in the hero). When no creator context exists, the page looks exactly as it always did. Best when:
  • You want minimal disruption to your current storefront
  • You’re testing creator commerce before committing to dedicated pages
  • Your homepage already converts well and you want to add creator context, not replace the page
Not sure? Start with Pattern A (Dedicated Creator Page). It’s the most common, gives you the most flexibility, and delivers the best SEO value. You can always add Patterns B or C later for specific campaigns.

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Key Components

Hero Sections

Partner-personalized headers with dynamic content and imagery.

Product Grids

Curated product displays from the partner’s drops.

Testimonials

Partner quotes and endorsements that build trust.

Call-to-Actions

Dynamic CTAs with partner discount codes applied.