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Klaviyo supports two distinct CreatorCommerce messaging surfaces:
  • B2C consumer co-branding: customer lifecycle emails personalized to the referring creator.
  • B2B creator lifecycle messaging: emails/SMS sent to creators/affiliates.
Do not combine these in one flow tree. Keep separate Klaviyo metrics, segments, and templates for B2C vs B2B.

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Consumer Co-branding (B2C): Current Recommended Architecture

Consumer flows are powered by Shopify Flow templates that send custom events to Klaviyo via Track an Event:
Shopify Flow TemplateKlaviyo Event Name
CC // Log a customer abandoned cart Klaviyo eventCreator Checkout Abandoned
CC // Log a custom post-purchase Klaviyo eventCreator Attributed Order
CC // Log a customer marketing opt-in Klaviyo eventMarketing Opt In From Creator
Each flow template:
  1. Starts from a Shopify trigger (checkout abandoned, order created, or marketing opt-in event).
  2. Validates creator context.
  3. Loads creator/collab data with Get metaobject entry.
  4. Calls Klaviyo Track an Event.

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Track an Event Mapping

Common field mapping in the Klaviyo action:
  • Klaviyo Public API Key: your Klaviyo public key
  • Event Properties: {{getMetaobjectEntry.data}}
  • Customer Properties: creator/collab fields used in template personalization
Customer properties commonly include:
  • cc-creator-first-name
  • cc-creator-last-name
  • cc-creator-profile-picture
  • cc-creator-shop-title
  • cc-creator-shop-theme-primary-color
  • cc-creator-shop-handle
  • cc-collab-affiliate-link
  • cc-collab-discount-amount
  • cc-collab-discount-code
  • cc-collab-affiliate-code
  • cc-collab-discount-type
  • cc-creator-shop-description

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What To Build in Klaviyo (B2C)

  • Cart abandonment flow triggered by Creator Checkout Abandoned
  • Post-purchase flow triggered by Creator Attributed Order
  • Welcome/opt-in branch triggered by Marketing Opt In From Creator
Use conditional blocks to show creator content only when cc-* creator properties exist.

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Klaviyo Template Variable Syntax

  • Profile properties: {{ person|lookup:"field-name" }}
  • Event properties: {{ event.property_name }}
  • Nested event properties: {{ event.property.nested_variable }}

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Creator Lifecycle Messaging (B2B)

For creator/affiliate lifecycle messaging (invites, activation, milestones, campaign messaging), use the creator-facing event model and templates:

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Setup Checklist

1

Connect Klaviyo integration

In CC Admin, connect Klaviyo and verify API credentials.
2

Import/run Shopify Flow templates for B2C events

Enable the three consumer templates and confirm each flow sends events to Klaviyo.
3

Create separate Klaviyo flows for B2C and B2B

Keep customer lifecycle automations isolated from creator lifecycle automations.
4

Validate payloads in Klaviyo profile + event timeline

Confirm cc-* properties render correctly before going live.