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Consumer Co-branded Events (B2C)

These customer-facing co-branded events are sent by Shopify Flow templates using Klaviyo Track an Event.
Shopify Flow TemplateEvent Name in KlaviyoTrigger
CC // Log a customer abandoned cart Klaviyo eventCreator Checkout AbandonedCustomer abandons checkout
CC // Log a custom post-purchase Klaviyo eventCreator Attributed OrderOrder created
CC // Log a customer marketing opt-in Klaviyo eventMarketing Opt In From CreatorCustomer marketing opt-in/subscription event

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B2C Track an Event Payload Mapping

Each template maps the following into the Klaviyo action:
  • Event Properties -> {{getMetaobjectEntry.data}}
  • Customer Properties -> creator/collab dictionary from getMetaobjectEntry.*
Typical Customer Properties payload: 
{
  "cc-creator-first-name": "{{getMetaobjectEntry.ccCreatorFirstName}}",
  "cc-creator-last-name": "{{getMetaobjectEntry.ccCreatorLastName}}",
  "cc-creator-profile-picture": "{{getMetaobjectEntry.ccCreatorProfilePicture}}",
  "cc-creator-shop-title": "{{getMetaobjectEntry.ccCreatorShopTitle}}",
  "cc-creator-shop-theme-primary-color": "{{getMetaobjectEntry.ccCreatorShopThemePrimaryColor}}",
  "cc-creator-shop-handle": "{{getMetaobjectEntry.ccCreatorShopHandle}}",
  "cc-collab-affiliate-link": "{{getMetaobjectEntry.ccCollabAffiliateLink}}",
  "cc-collab-discount-amount": "{{getMetaobjectEntry.ccCollabDiscountAmount}}",
  "cc-collab-discount-code": "{{getMetaobjectEntry.ccCollabDiscountCode}}",
  "cc-collab-affiliate-code": "{{getMetaobjectEntry.ccCollabAffiliateCode}}",
  "cc-collab-discount-type": "{{getMetaobjectEntry.ccCollabDiscountType}}",
  "cc-creator-shop-description": "{{getMetaobjectEntry.ccCreatorShopDescription}}"
}
Some templates include additional keys (for example first/last name fields are often included for checkout abandoned and post-purchase flows). Keep your Klaviyo template logic resilient to missing optional fields.

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Klaviyo Template Access Syntax

  • Profile properties: {{ person|lookup:"field-name" }}
  • Event properties: {{ event.property_name }}
  • Nested event properties: {{ event.property.nested_variable }}

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Example B2C Event Payloads

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Creator Checkout Abandoned

{
  "event": "Creator Checkout Abandoned",
  "properties": "{{getMetaobjectEntry.data}}"
}

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Creator Attributed Order

{
  "event": "Creator Attributed Order",
  "properties": "{{getMetaobjectEntry.data}}"
}

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Marketing Opt In From Creator

{
  "event": "Marketing Opt In From Creator",
  "properties": "{{getMetaobjectEntry.data}}"
}

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B2C Flow Trigger Examples

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Cart Abandonment with Creator Context

Trigger: Creator Checkout Abandoned
Wait: 2-4 hours
Filter: Has not placed order
Action: Send co-branded recovery email

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Post-Purchase with Creator Context

Trigger: Creator Attributed Order
Action: Send co-branded thank you / follow-up flow

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Opt-In Welcome with Creator Context

Trigger: Marketing Opt In From Creator
Action: Enter creator-personalized welcome/nurture branch

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Shared Creator/Collab Property Reference (Used Across B2C and B2B)

When events fire, these properties are commonly maintained on the Klaviyo profile.

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Creator Properties

PropertyExampleDescription
cc-creator-id699337f05fe142fd1335fdc5Unique creator identifier
cc-creator-handlefaces-505Creator’s URL handle
cc-creator-first-nameTracyCreator’s first name
cc-creator-last-nameGardnerCreator’s last name
cc-creator-emailcontact@facesskinclinic.co.ukCreator’s email address
cc-creator-is-onboardedfalseWhether creator has completed onboarding
cc-creator-profile-picturehttps://assets.drops.shop/.../profile.jpegCreator profile photo URL
cc-creator-metaobjectgid://shopify/Metaobject/251067891951Shopify metaobject reference
cc-creator-collectiongid://shopify/Collection/487856799983Creator’s product collection ID

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Shop Properties

PropertyExampleDescription
cc-creator-shop-id699346552f3e3800ef1760b4Unique shop identifier
cc-creator-shop-handlefaces-505Shop URL handle
cc-creator-shop-titleFaces Skin Clinic - TracyShop display title
cc-creator-shop-descriptionExplore my handpicked products...Shop description text
cc-creator-shop-urlhttps://drops.shop/faces-505/healfFull shop URL
cc-creator-shop-theme-primary-color#000000Shop theme primary color

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Collaboration Properties

PropertyExampleDescription
cc-collab-id699337f05fe142fd1335fde4Unique collaboration identifier
cc-collab-affiliate-codeFACESSKINAffiliate tracking code
cc-collab-affiliate-linkhttps://gb.healf.com/FACESSKINAffiliate link URL
cc-collab-discount-codeFACESSKINDiscount code for this collaboration
cc-collab-discount-amount10Discount amount (number)
cc-collab-discount-typePercentageDiscount type (Percentage or Fixed)
cc-collab-tierTier 1: RiseCreator’s tier name
cc-collab-tier-key82072Tier identifier key
cc-collab-tier-discount-amount10Tier-specific discount amount
cc-collab-tier-discount-typePercentageTier-specific discount type
cc-collab-relationship-managersuperfiliateRelationship manager platform
cc-collab-metaobjectgid://shopify/Metaobject/251067891951Collaboration metaobject reference

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Invitation Properties

PropertyExampleDescription
cc-invite-urlhttps://dashboard.creatorcommerce.shop/invitation?...Creator invitation URL

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Segmentation

Create segments based on CC properties:
  • CC Referred Customers: cc-creator-shop-handle is set
  • High-Value Creator Traffic: cc-creator-shop-handle is set AND Total CLV > 200
  • Specific Creator Audience: cc-creator-shop-handle equals sarah-jones

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Affiliate Lifecycle Events (B2B)

These events are sent to Klaviyo to power automated flows for your creators, influencers, and affiliates. See The Two Sides of Klaviyo for details on how these differ from consumer events.

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Creator Drop Created

Fires when a creator adds products to their shop. 
{
  "event": "Creator Drop Created",
  "properties": {
    "cc-creator-id": "699337f05fe142fd1335fdc5",
    "cc-creator-handle": "tracy-505",
    "cc-creator-first-name": "Tracy",
    "cc-creator-last-name": "Gardner",
    "cc-creator-email": "contact@facesskinclinic.co.uk",
    "cc-creator-is-onboarded": false,
    "cc-campaign-id": "68795849fa65db8a8295e078",
    "cc-campaign-title": "Superfiliate Campaign",
    "cc-channel-handle": "healf",
    "cc-channel-brandkit-title": "Healf",
    "cc-channel-brandkit-primary-color": "#000000",
    "products": {
      "0": {
        "id": "7888165372143",
        "title": "Collagen Peptides",
        "handle": "vp-collagen-peptides-567g-case-of-6",
        "vendor": "Vital Proteins",
        "price": "40.99",
        "cc-creator-drop-product-enhancement-note": "My go to collagen, easy to use - stir straight into tea or coffee.",
        "cc-creator-drop-product-shopify-id": "7888165372143",
        "onlineStoreUrl": "https://healf.com/products/vp-collagen-peptides-567g-case-of-6"
      },
      "1": {
        "id": "8044464832751",
        "title": "Perfect Amino Powder - Mixed Berry",
        "handle": "perfect-amino-powder-mixed-berry",
        "vendor": "BodyHealth",
        "price": "51.99",
        "cc-creator-drop-product-enhancement-note": "Tastes great, easy to mix.. The building blocks of protein, hormones and neurotransmitters.",
        "cc-creator-drop-product-shopify-id": "8044464832751",
        "onlineStoreUrl": "https://healf.com/products/perfect-amino-powder-mixed-berry"
      }
    }
  }
}

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Creator Collaboration Started

Fires when CreatorCommerce syncs a new affiliate from your integrated affiliate management platform. 
{
  "event": "Creator Collaboration Started",
  "properties": {
    "cc-creator-id": "699337f05fe142fd1335fdc5",
    "cc-creator-first-name": "Tracy",
    "cc-creator-last-name": "Gardner",
    "cc-creator-email": "contact@facesskinclinic.co.uk",
    "cc-creator-is-onboarded": false,
    "cc-creator-profile-picture": null,
    "cc-collab-id": "699337f05fe142fd1335fde4",
    "cc-collab-affiliate-code": "FACESSKIN",
    "cc-collab-affiliate-link": "https://gb.healf.com/FACESSKIN",
    "cc-collab-discount-code": "FACESSKIN",
    "cc-collab-discount-amount": 10,
    "cc-collab-discount-type": "Percentage",
    "cc-collab-tier": "Tier 1: Rise",
    "cc-collab-tier-key": "82072",
    "cc-collab-tier-discount-amount": 10,
    "cc-collab-tier-discount-type": "Percentage",
    "cc-collab-relationship-manager": "superfiliate",
    "cc-invite-url": "https://dashboard.creatorcommerce.shop/invitation?email=contact%40facesskinclinic.co.uk&channel=how2go.myshopify.com",
    "cc-channel-handle": "healf",
    "cc-channel-brandkit-title": "Healf",
    "cc-channel-brandkit-description": "The Four Pillars are our foundation. True wellbeing emerges from the balance of EAT, MOVE, MIND, SLEEP, and we provide you with the tools and rituals to achieve this.",
    "cc-channel-brandkit-primary-color": "#000000",
    "cc-channel-brandkit-primary-logo": "https://assets.drops.shop/user_2Y9PXpJDOvhRp4ezcyT91wcge9W/677b61beb50fbc87608b35b7.png",
    "cc-channel-myshopify-domain": "how2go.myshopify.com",
    "cc-channel-integrations-klaviyo-enabled": true,
    "cc-channel-default-messaging-enabled": false
  }
}

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Creator Invitation Accepted

Fires when a creator starts onboarding by accepting an invitation. 
{
  "event": "Creator Invitation Accepted",
  "properties": {
    "cc-creator-id": "699337f05fe142fd1335fdc5",
    "cc-creator-handle": "tracy-505",
    "cc-creator-first-name": "Tracy",
    "cc-creator-last-name": "Gardner",
    "cc-creator-email": "contact@facesskinclinic.co.uk",
    "cc-channel-handle": "healf",
    "cc-channel-brandkit-title": "Healf"
  }
}

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Creator Order Attributed

Fires when a sale is tracked to the creator. 
{
  "event": "Creator Order Attributed",
  "properties": {
    "cc-creator-id": "699337f05fe142fd1335fdc5",
    "cc-creator-handle": "tracy-505",
    "cc-creator-first-name": "Tracy",
    "cc-creator-last-name": "Gardner",
    "order-id": "12345",
    "order-total": 150.00,
    "order-items-count": 3,
    "cc-channel-handle": "healf"
  }
}

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Shop Updated

Fires when a creator updates their shop settings. 
{
  "event": "Shop Updated",
  "properties": {
    "cc-creator-id": "699337f05fe142fd1335fdc5",
    "cc-creator-first-name": "Tracy",
    "cc-creator-last-name": "Gardner",
    "cc-creator-email": "contact@facesskinclinic.co.uk",
    "cc-creator-is-onboarded": false,
    "cc-creator-profile-picture": null,
    "cc-creator-shop-id": "699337f06905fbef33f753b8",
    "cc-creator-shop-url": "-",
    "cc-creator-shop-theme-primary-color": "#000000",
    "cc-collab-id": "699337f05fe142fd1335fde4",
    "cc-collab-affiliate-code": "FACESSKIN",
    "cc-collab-affiliate-link": "https://gb.healf.com/FACESSKIN",
    "cc-collab-discount-code": "FACESSKIN",
    "cc-collab-discount-amount": 10,
    "cc-collab-discount-type": "Percentage",
    "cc-collab-tier": "Tier 1: Rise",
    "cc-collab-tier-key": "82072",
    "cc-collab-tier-discount-amount": 10,
    "cc-collab-tier-discount-type": "Percentage",
    "cc-collab-relationship-manager": "superfiliate",
    "cc-channel-handle": "healf",
    "cc-channel-brandkit-title": "Healf",
    "cc-channel-brandkit-description": "The Four Pillars are our foundation. True wellbeing emerges from the balance of EAT, MOVE, MIND, SLEEP, and we provide you with the tools and rituals to achieve this.",
    "cc-channel-brandkit-primary-color": "#000000",
    "cc-channel-brandkit-primary-logo": "https://assets.drops.shop/user_2Y9PXpJDOvhRp4ezcyT91wcge9W/677b61beb50fbc87608b35b7.png",
    "cc-channel-myshopify-domain": "how2go.myshopify.com",
    "cc-channel-integrations-klaviyo-enabled": true,
    "cc-channel-default-messaging-enabled": false
  }
}

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Creator Added To Campaign

Fires when a campaign is launched or a creator is added to an existing campaign. 
{
  "event": "Creator Added To Campaign",
  "properties": {
    "cc-creator-id": "699337f05fe142fd1335fdc5",
    "cc-creator-handle": "tracy-505",
    "cc-creator-first-name": "Tracy",
    "cc-creator-last-name": "Gardner",
    "cc-creator-email": "contact@facesskinclinic.co.uk",
    "cc-campaign-id": "68795849fa65db8a8295e078",
    "cc-campaign-title": "Superfiliate Campaign",
    "cc-channel-handle": "healf",
    "cc-channel-brandkit-title": "Healf"
  }
}