Collab Messaging Integrations

Automated email and SMS flows to partners—welcome sequences, activation nudges, and performance updates.

What It Is

Keep partners engaged with automated messaging. From welcome emails when they join to monthly performance digests, messaging integrations keep your creator community active.

Key Capabilities

• Welcome sequences — Onboarding email series
• Activation nudges — Remind inactive partners
• Performance updates — Weekly/monthly digests
• Milestone celebrations — First order, tier upgrades
• Broadcast messaging — Announcements to all partners

Integration Points

Platform	Capabilities
Klaviyo	Flows, segments, events
Mailchimp	Automations, tags
Postscript	SMS campaigns
Attentive	SMS + email
Custom SMTP	Direct email

Triggered Events

Event	Use Case
partner.created	Welcome email
partner.activated	Congratulations + next steps
order.attributed	Order notification
milestone.reached	Celebration message
partner.dormant	Re-engagement nudge

Example Flow

Partner Created
     ↓
Welcome Email (immediate)
     ↓
Setup Reminder (day 2)
     ↓
First Order? → Celebration Email
     ↓
No Orders after 14 days? → Tips Email

How This Connects

• Collab messaging is primarily powered by the Klaviyo integration and CC creator/collab activity sync.
• The same core creator/collab records that power storefront personalization also power partner messaging events and profile updates.
• As creator state changes (shop handle, affiliate code, activation, performance), CC pushes updated values so flows stay accurate.
• This partner-facing stream should be operated alongside Co-branded Consumer Emails, not as a replacement.

Related

• How Features Connect — System-level map of feature dependencies
• Create a Co-branded Email Sync
• Klaviyo — Integration setup and lifecycle flow strategy
• Klaviyo Events — Event reference and profile properties
• Creating Shock & Awe Moments