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Mailchimp can be connected to CreatorCommerce through Shopify Flow for affiliate email communication and segmentation.

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What This Integration Does

CC → MailchimpUse Case
Creator profilesSegment creators for email campaigns
Tier assignmentsTrigger tier-based messaging
CreatorCommerce Creator tagFilter and target affiliates

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Prerequisites

  • Shopify Flow installed on your store
  • Mailchimp account with an active audience
  • CreatorCommerce installed and configured

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Setup

1

Install Shopify Flow

If not already installed, add Shopify Flow from the Shopify App Store.
2

Upload CreatorCommerce Mailchimp flows

Upload these pre-built flow templates to Shopify Flow:
  • CC__Add Creator to MailChimp.flow — Adds newly approved creators to your Mailchimp audience
  • CC_Update Creator in MailChimp.flow — Updates creator profiles in Mailchimp when data changes
3

Get your Mailchimp credentials

You’ll need two pieces of information from Mailchimp:Audience ID: In Mailchimp → Audience → Settings → Audience name and defaults → find your Audience ID.API Key (base64 encoded): In Mailchimp → Account → Extras → API Keys → create or copy your API key. Then base64 encode it:
Base64("anystring:your-api-key-here")
The format is anystring: followed by your API key, then base64 encoded. This is used in the HTTP request headers within the Shopify Flow.
4

Configure the flows

Open each imported flow in Shopify Flow and update the HTTP request actions with your Mailchimp credentials:
  • Replace the Audience ID in the request URL
  • Replace the Authorization header with your base64-encoded API key
  • Verify the Mailchimp data center in the URL matches your account (e.g., us1, us2, etc.)
5

Enable the flows

Toggle each flow from Draft to Active. Test by approving a creator in CreatorCommerce and verifying they appear in your Mailchimp audience.

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How It Works

The Shopify Flow templates make HTTP requests to Mailchimp’s API to add or update audience members. Each creator added to Mailchimp receives a CreatorCommerce Creator tag, which you can use for segmentation. 
Creator approved/updated in CC → Shopify Flow triggers
       ↓
HTTP request to Mailchimp API → Add/update audience member
       ↓
Creator tagged "CreatorCommerce Creator" → Available for segmentation

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Use Cases

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Affiliate Welcome Sequences

Use the CreatorCommerce Creator tag to trigger welcome email sequences for new affiliates.

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Tier-Based Communication

When a creator’s tier changes, the update flow syncs the new tier to Mailchimp. Use merge fields to segment communications by tier level.

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Campaign Announcements

Segment your Mailchimp audience by the CreatorCommerce Creator tag to send campaign-specific announcements, new product launches, or seasonal promotions exclusively to affiliates.