Welcome Flows

Onboarding email sequences for new partners.

Welcome flows set the tone for your partnership. Get partners excited and activated quickly.

Welcome Sequence Structure

Day 0: Immediate Welcome

Trigger: Partner created

Content:

• Welcome to the program
• What to expect
• First action CTA (complete profile)

Subject: Welcome to [Brand] Partners! 🎉

Hi {firstName},

You're officially a [Brand] partner! Here's what happens next:

1. Complete your profile
2. Pick your products
3. Get your custom link

[Complete My Profile →]

Day 1: Profile Nudge

Trigger: 24 hours, profile incomplete

Content:

• Reminder to complete profile
• Why it matters
• How long it takes

Day 3: Product Selection

Trigger: 72 hours, no products selected

Content:

• Encourage product picks
• Show popular choices
• Link to product picker

Day 7: Share Prompt

Trigger: 7 days, no shares/clicks

Content:

• Encourage first share
• Provide share assets
• Show what others are doing

Personalization

Use CC data for personalization:

Variable	Source	Example
firstName	Partner profile	”Hi Sarah”
shopUrl	CC-generated	”yourbrand.com/p/sarah”
discountCode	Partner assignment	”SARAH20”
discountAmount	Partner tier	”20%“

Best Practices

• Short and focused — One CTA per email
• Mobile-friendly — Most partners read on mobile
• Value-first — What’s in it for them
• Clear next step — What should they do now

Related

• Activation Flows
• Creator Email Variables