Why Partner Messaging Matters
Partners who feel connected perform better:- Faster activation — Onboarding emails drive first actions
- Better retention — Regular updates keep partners engaged
- Higher performance — Performance nudges drive results
Messaging Channels
| Channel | Best For | Integration |
|---|---|---|
| Detailed updates, onboarding | Klaviyo, Attentive | |
| SMS | Urgent updates, quick wins | Attentive, Klaviyo |
| In-app | Dashboard notifications | CC Dashboard |
Message Types
Transactional
Triggered by partner actions:- Welcome after signup
- Confirmation after updates
- Order attribution notifications
Lifecycle
Based on partner journey:- Onboarding sequences
- Activation reminders
- Milestone celebrations
Campaigns
Sent to segments:- Product launch announcements
- Seasonal content requests
- Performance challenges