Creator Experience Email Variables

Reference for all variables available when emailing partners and creators.

When sending emails to your creators, influencers, and affiliates through Klaviyo, CreatorCommerce provides a rich set of profile properties and event data to personalize your communications. This guide covers Side 1: Affiliate Messaging (B2B) from The Two Sides of Klaviyo.

Klaviyo Access Patterns

• Profile properties: {{ person|lookup:"field-name" }}
• Event properties: {{ event.property_name }}
• Nested event properties: {{ event.property.nested_variable }}

B2B Event Set (This Guide)

Klaviyo Event	Typical Use
Creator Collaboration Started	Collab invitation + onboarding start
Creator Drop Created	Welcome/new drop creator messaging
Creator Invitation Accepted	Onboarding abandonment logic
Creator Order Attributed	Sales milestone messaging
Shop Updated	Shop update confirmation
Creator Added To Campaign	Campaign launch/activation messaging

Profile Properties

These properties are synced to each creator’s Klaviyo profile:

Identity

Variable	Description	Example
cc_creator_first_name	Partner’s first name	”Sarah”
cc_creator_last_name	Partner’s last name	”Johnson”
cc_creator_email	Partner’s email address	”[e-mail]”
cc_creator_handle	Unique partner handle	”sarah-johnson”
cc_creator_profile_picture	Profile image URL	”https://…”

Performance

Variable	Description	Example
cc_total_sales	Lifetime attributed sales	15420.00
cc_total_orders	Lifetime attributed orders	127
cc_total_commissions	Lifetime commissions earned	1542.00
cc_conversion_rate	Click-to-purchase rate	0.034
cc_avg_order_value	Average order value	121.42

Status

Variable	Description	Example
cc_partner_tier	Partner tier/segment	”Gold”
cc_activation_status	Current activation state	”active”
cc_last_sale_date	Date of most recent sale	”2024-01-15”
cc_days_since_last_sale	Days since last attributed sale	12

Collab Details

Variable	Description	Example
cc_discount_code	Partner’s discount code	”SARAH20”
cc_discount_amount	Discount percentage or amount	”20%“
cc_commission_rate	Commission percentage	”10%“
cc_shop_url	Partner’s co-branded shop URL	”https://store.com/p/sarah”

Event Data

These events trigger flows and carry additional data:

Partner Created

Fires when a new partner is added to CreatorCommerce.

Partner Activated

Fires when a partner completes activation requirements.

Sale Attributed

Fires when an order is attributed to a partner.

Property	Description
order_id	Shopify order ID
order_total	Order total amount
commission_amount	Commission for this order
products	Array of purchased products

Milestone Reached

Fires when a partner hits a performance milestone.

Property	Description
milestone_type	Type of milestone (sales, orders, etc.)
milestone_value	Value reached
previous_value	Previous milestone value

Usage Examples

Welcome Email

Hey {{ person|lookup:"cc-creator-first-name" }},

Welcome to our partner program! Your unique discount code is {{ person|lookup:"cc-collab-discount-code" }} and your personalized shop is live at:

{{ person|lookup:"cc-creator-shop-url" }}

Share this with your audience to start earning {{ event.commission_rate }} on every sale!

Performance Update

Hi {{ person|lookup:"cc-creator-first-name" }},

Here's your weekly performance update:

Sales this week: ${{ event.weekly_sales }}
Orders: {{ event.weekly_orders }}
Commissions earned: ${{ event.weekly_commissions }}

Keep up the great work!

Related

• Enable Klaviyo Connection
• Consumer Email Variables
• The 2 Sides of Klaviyo