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Holiday shopping lists are the quintessential co-branded campaign—partners share their personal picks, audiences trust the curation, and you capture high-intent seasonal traffic.

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The Concept

Each partner creates a personalized “holiday picks” or “gift guide” featuring products they genuinely recommend. Their audience gets trusted curation; you get attributed sales.

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Campaign Structure

Partner's Holiday Page
├── Hero: "{Partner Name}'s Holiday Picks"
├── Personal intro: Why they chose these
├── Curated product grid (5-15 items)
├── Category sections (For Him, For Her, Under $50)
├── Partner's discount code
└── Gift guide download (optional lead capture)

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Implementation

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Landing Page Template

Create a holiday-themed landing page template:
  • Festive visuals and color scheme
  • Partner photo and personal message
  • Product grid with their drops
  • Category filtering (by recipient, price, etc.)

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Partner Content Collection

Use CC forms to gather:
  • Their top holiday picks (product selection)
  • Personal message about their choices
  • Gift-giving philosophy or tips
  • Optional: Short video intro

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Activation Timeline

WeekAction
-4 weeksAnnounce campaign to partners
-3 weeksPartners submit their picks
-2 weeksReview and publish pages
-1 weekPartners preview and prep content
LaunchCoordinated social push
+1-4 weeksTrack, optimize, extend top performers

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Content Angles

Partners can frame their lists as:
  • “My Gift Guide for {Year}”
  • “What I’m Giving Everyone This Year”
  • “The Only Gifts You Need”
  • “{Partner Name}‘s Holiday Must-Haves”
  • “Gifts for People Who Have Everything”

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Holiday Variations

HolidayAngle
Christmas/HanukkahTraditional gift guides
Valentine’s Day”Gifts They’ll Actually Love”
Mother’s/Father’s DayCurated picks for parents
GraduationCelebration and transition gifts
Black Friday”My Top Picks to Shop”

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Metrics to Track

  • Page views per partner
  • Conversion rate vs. standard affiliate links
  • Average order value
  • Products most frequently in curated lists
  • Partner engagement (who promotes most)