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New product launches are perfect for co-branded campaigns. Partners get exclusive access, audiences get trusted first looks, and you get a coordinated launch moment across multiple channels.

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The Concept

Select partners get early access to a new product. They create personalized launch content featuring the product alongside their existing favorites. Coordinated posting creates buzz.

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Campaign Structure

Launch Campaign Flow
├── Pre-Launch: Seed product to partners
├── Embargo Period: Partners create content
├── Launch Day: Coordinated reveal
│   ├── Partner posts go live
│   ├── Partner pages activated
│   └── Email/SMS push
└── Post-Launch: Sustain momentum

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Partner Tiers

TierAccessExpectation
VIP2-3 weeks early, exclusive firstMultiple posts, dedicated content
Priority1 week earlyLaunch day post + story
GeneralLaunch dayStandard affiliate push

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Implementation

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Landing Page Template

Create launch-specific pages:
  • New product hero with partner endorsement
  • Partner’s first impressions/review
  • Product alongside partner’s existing picks
  • Launch-exclusive discount

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Content Collection

Before launch, gather:
  • Partner’s first impressions (written)
  • How they’d use/style the product
  • Who they’d recommend it for
  • Optional: Unboxing/first-use video

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Embargo Management

  • Clear embargo dates in partner communication
  • CC dashboard shows “launches on [date]”
  • Auto-publish pages on launch day
  • Track any early breaks

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Launch Day Execution

TimeAction
12:00 AMPartner pages go live
8:00 AMEmail to partner audiences
9:00 AMCoordinated social posts
12:00 PMStories/reels push
6:00 PMEvening engagement push

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Content Angles

  • “First Look: [Product Name]”
  • “I Tried [Brand]‘s New [Product]”
  • “Adding This to My Routine”
  • “The [Product] You’ve Been Waiting For”
  • “[Partner]‘s Honest Review”

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Metrics to Track

  • Partner pages activated on time
  • Launch day traffic and conversion
  • Social reach (aggregate partner posts)
  • New vs. returning customers
  • Product sell-through rate