Your First 2 Funnels

Build two co-branded funnel approaches—one with ready-made CC sections, one by converting your existing theme sections.

The Two-Funnel Strategy

Before scaling to hundreds of creator pages, start with two test funnels that prove the concept and establish your co-branding approach.

Funnel A: Out-of-the-Box

Use pre-built CC sections for fast deployment. Perfect for validating the concept.

Funnel B: Theme-Native

Convert your existing sections for seamless brand consistency. Better long-term scalability.

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Funnel A: Out-of-the-Box CC Sections

What You Get

CreatorCommerce provides ready-made Liquid sections that work immediately:

Section	Purpose
CC Hero	Creator photo, name, bio, and discount callout
CC Product Grid	Displays creator’s “drops” with discounted pricing
CC Quote Badge	Creator testimonial on product cards
CC Banner	Persistent discount reminder
CC Email Capture	Newsletter signup with creator attribution

When to Use This Approach

• Testing the waters — Validate co-branding before committing development time
• Fast launch — Get live in hours, not weeks
• Limited dev resources — No custom development required
• Proof of concept — Show stakeholders what’s possible

The Tradeoff

Out-of-the-box sections may not perfectly match your existing theme aesthetic. They’re designed to be functional and good-looking, but they won’t have your exact fonts, spacing, or component patterns.

Implementation Path

1. Install CC sections from the template library
2. Add sections to your metaobject template
3. Configure section settings (colors, layout options)
4. Assign a test creator to preview
5. Launch with a small cohort of partners

Time to launch: 2-4 hours for basic setup

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Funnel B: Converting Your Theme Sections

What You Get

Take the sections you’ve already built and perfected—your hero, your product grid, your testimonial blocks—and make them creator-aware.

Your Section	What Changes
Hero section	Add creator photo, name, bio fields
Product grid	Pull from creator’s drops instead of static collection
Testimonial block	Display creator’s quote about products
Header/nav	Show creator context for returning visitors
Price display	Calculate and show discounted prices

When to Use This Approach

• Brand consistency is critical — Your theme represents years of design iteration
• Long-term scalability — One codebase, many creators
• Custom functionality — Need specific features your sections already have
• Developer capacity — You have resources to implement properly

The Tradeoff

Requires development time upfront. Someone needs to modify Liquid templates to read creator data and conditionally display co-branded content.

Implementation Path

1. Identify 3-5 key sections to convert (hero, product grid, etc.)
2. Add creator data resolution logic
3. Create conditional rendering for creator vs. non-creator views
4. Build fallback states for when no creator context exists
5. Test with multiple creator profiles
6. Launch alongside Funnel A for A/B comparison

Time to launch: 1-2 weeks depending on complexity

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Running Both Funnels

Why Test Both?

Running Funnel A and Funnel B simultaneously gives you data to make informed decisions:

Metric	What It Tells You
Conversion rate	Does brand consistency matter to your customers?
Bounce rate	Are visitors confused by different aesthetics?
Time on page	Which layout keeps attention longer?
AOV	Does one approach drive larger carts?
Creator feedback	Which version do partners prefer to share?

Test Structure

Creator Cohort A (10 partners)
  └── Funnel A: Out-of-the-box sections
  
Creator Cohort B (10 partners)
  └── Funnel B: Theme-native sections
  
Run for: 30 days
Primary metric: Conversion rate
Secondary: AOV, creator satisfaction

Decision Framework

After 30 days of data:

• Funnel A wins significantly → Stick with out-of-the-box, invest in customizing those sections
• Funnel B wins significantly → Commit to theme-native approach, convert more sections
• Results are similar → Choose based on maintenance burden and team preference
• Both underperform → Review landing page content, not just design

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What Each Funnel Needs

Minimum Viable Funnel

Both approaches need these core elements:

1. Creator Hero

   Above-the-fold introduction with photo, name, and value prop

2. Product Showcase

   Creator’s recommended products with clear pricing

3. Discount Visibility

   Code prominently displayed, savings calculated

4. Clear CTA

   “Shop [Creator]‘s Picks” or similar action

Nice-to-Have Elements

• Creator video or UGC content
• “Why I love this” product quotes
• Social proof (follower count, credentials)
• Email capture with creator context
• Exit-intent discount reminder

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Next Steps

Once you’ve validated with your first two funnels:

Scale What Works

Roll out the winning approach to all partners

Technical Implementation

Detailed developer guides for both approaches